What must a salesperson do when prospective buyers wish to see a property they represent?

When a salesperson represents a property, it is crucial for them to maintain transparency and professionalism in their dealings. Informing the owner in writing of their active license serves several important purposes. Firstly, it assures the property owner that the salesperson is legally authorized to represent the property, thereby establishing trust in the relationship. This communication also serves to keep the owner informed about any activities regarding their property, including potential showings to prospective buyers.

Moreover, notifying the owner helps ensure that the salesperson adheres to the ethical standards and regulations governing real estate practices. It allows the owner to have full knowledge and consent regarding who is viewing their property, fostering a collaborative approach to managing the sales process. This step is fundamental in promoting transparency and protecting both the interests of the owner and the integrity of the salesperson's actions in the marketplace.